“…Rather than confining power to the C-suite and activists as always in opposition to the corporate interest, activist publics also offer opportunities to study the "potential to create power and salience through advocacy" (Coombs & Holladay, 2012, p. 885). Since their critique, the literature has widened to include consideration of activism in/as public relations from further critical cultural perspectives (see, for example, Demetrious, 2013;Holtzhausen, 2012;Vardeman et al, 2020), and to nuanced corporate contexts (Pompper, 2015). Summarily, these studies all treat activism as a rich site of public relations understood "to be fundamentally about producing, sustaining, and regulating… meaning" (Edwards & Hodges, 2011, p. 3).…”