Intersections of Language Ideology, Power, and Identity

The double bind of “Shame”: The colonial ramifications in Tahitian language revitalization

“…To counter the overpowering utilitarian value and social status of dominant languages, Indigenous languages need a powerful ideological impetus or a broader “sense of empowerment” (Paia et al 2015, 149) to survive. Increasing time spent on Tahitian lessons at school would certainly be an improvement.…”

“…Increasing time spent on Tahitian lessons at school would certainly be an improvement. However, local linguistic experts suggest that individuals' conscious repatriation efforts are more effective than adjusting teaching hours and specificities at school (Paia et al 2015; Salaün, Vernaudon, and Paia 2016). In addressing Hawaiian language revitalization, for instance, Yumiko Ohara (2016) points out that manipulating language ideologies and their ties to unique Indigenous identities propels language revitalization.…”

“…However, despite passive comprehension, they are still reluctant to actively speak the language. While researchers of the University of French Polynesia have called for more active efforts in households for effective language revitalization (Paia et al 2015; Salaün, Vernaudon, and Paia 2016; Vernaudon 2015), it is crucial to investigate why children and youth with a certain amount of linguistic immersion are reluctant to speak it even in circumstances where it is possible.…”