The aim of this study is to understand the effect of asymmetric social comparison on subjective well-being, and how it differs due to reciprocity. Our approach considers the social network of individuals as a local reference group. We tested competing hypotheses on negative and positive effects of comparison with worse-off (downward) and better-off (upward) targets with a representative sample of 1,596 Chileans over the age of 18.The findings support that life satisfaction is influenced by social comparison. By considering the social network as a reference group, the positive effect of downward comparison and the negative effect of upward comparison are confirmed. Upward comparison seems to be more substantial than downward comparison. Additionally, the positive effect of downward comparison decreases slightly with a reciprocal exchange of support between respondents and targets. The application of social network analysis opens a path to understanding the mechanisms underlying social comparison processes.
Key wordsHappiness; reciprocity; social networks; asymmetric social comparison.3 This study has a threefold aim. First, to estimate the effect that comparison with relevant acquaintances, as identified by each subject, has on the own life satisfaction. Second, to understand how these comparisons work in relation to better or worse-off reference groups (upward and downward comparison, respectively). And third, to examine the influence that reciprocity with those relevant others has on this social comparison. By reciprocity, we understand the mutual exchange of support between the individual and their comparison targets, who are members of their social network. This threefold aim enables us to discuss the theoretical equivalence between the definitions of reference groups for social comparisons. Happiness research has used a wide variety of reference groups, such as classmates (Dijkstra, Kuyper, van der Werf, Buunk and van der Zee, 2008), colleagues (Gätcher, Nosenzo and Sefton, 2012; Gätcher and Thöni, 2010), and proximity of residence in the same city (Götz, Ehret, Jullien and Hall, 2006). However, research on the local dominance effect has shown the preeminence of closer targets in social comparison processes when multiple resources are available (Zell and Alicke, 2010). Despite this wide range of groups, social networks have not so far been considered. To our knowledge, this the first study considering social networks as the reference group of comparison. As we shall see later, the social network is the closest social surrounding of each individual and eventually, a more accessible, concrete, and suitable cognitive reference of comparison.Moreover, this study attempts to understand the cognitive basis of the social comparison process.Previous studies (Ateca-Amestoy et al., 2014;Senik, 2008;McBride, 2001) have been grounded in the analysis of the material life circumstances of a reference group, mainly income. Discussions on income reference groups are a growing field of research with a broad perspective. Senik...