‘Intimacy at a distance’ in humanitarian communication

Abstract

Abstract:While humanitarian communication has been scrutinized by practitioners and academics, the role and meanings of intimacy at a distance in this communication have been largely overlooked. Based on analysis of 17 in-depth interviews with professionals in 10 UK-based international NGOs engaged in planning, designing and producing humanitarian communications, this article explores how intimacy figures in NGOs' thinking about and practice of humanitarian communication. Drawing on discussions of 'intimacy at a distance' and the 'intimization' of the mediated public sphere, the analysis explores three metaphors of intimacy used by interviewees to articulate the relationships they seek to develop with and between their beneficiaries and UK audiences: (1) sitting together underneath a tree; (2) being there; and (3) going on a journey. The paper situates the governance of intimacy of practitioners' thinking and practice as NGOs' attempts to respond to criticisms from the humanitarian and international development sector, policymakers and scholars. It concludes by calling for a revisiting of the 'tyranny of intimacy' in humanitarian communication, outlining its implications for both academic scholarship and practice.

Virtual reality witness: exploring the ethics of mediated presence

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