“…The subject of conversion has long been one of academic interest, spawning a variety of theories and academic outputs in the fields of psychology (Starbuck, 1897;James, 2015), sociology (Lofland & Stark, 1965), theology (Rambo, 1993) and comparative religion (Underwood, 1925). However, with the growing number of Britons converting to Islam at a time in which the religion has entered the social imaginary through the negative frames of Islamophobia and Orientalism (Allen, 2010;Pędziwiatr, 2015), and with the mainstream media's construction of converts as cultural threats, closely associated with terrorism and prone to radicalism (Spoliar & Brandt, 2020;Ramahi & Suleiman, 2017;Moosavi, 2014;Brice, 2011, 13-16;Sealy, 2017, 198-200), the experiences of contemporary British Muslim converts has attracted some recent scholarly attention.…”