This paper reports on the findings from a qualitative research study that explored how young people prepared to minimise and/or avoid alcohol related harm while attending a Schoolies Festival (SF). Schoolies Festivals are mass gatherings at which young people (Schoolies) celebrate their graduation from high school. The attendance of Schoolies, in various Australian communities, ranges between 10,000 to 30,000 individuals during the event. The literature suggests that Schoolies are at higher than normal risk of harm at SF from misuse of alcohol, unsafe sex, aggressive behaviour, and other risk taking factors. As a result of these concerns, Schoolies' organizers developed an infrastructure that treat harm, on-site care (first aid stations) staffed by St. John's Ambulance. This study used focus groups to identify strategies employed by Schoolies to avoid alcohol related harm during SF. Data revealed that Schoolies did not actively seek health information prior to attending the event and did not display an interest in doing so.It is important to note that Schoolies planned to use alcohol to celebrate and have a good time. Therefore a harm minimisation approach with a focus on providing the necessary infrastructure at a SFs to minimise the dangers associated with excess alcohol use is important. Schoolies indicated that they had no desire for information about hazards of alcohol ingestion. If any health messages were to be used by health authorities, it would be far more appropriate to target the message to 'take care of your mate' to contribute to building a supportive environment at the event.This may be of more benefit to minimise harm at SF than funding other health messages.
Literature Review
4School Leavers Festivals are often referred to as 'a rite of passage' from youth to the community of adulthood at the end of secondary education (Winchester, McGuirk, & Everett, 1999;Sande, 2002). Reports from SFs in South Australia and Queensland state that most Schoolies expect to be drunk most/every night of the holidays. In the majority of cases, these expectations were met (Smith and Rosenthal 1997). The festival is characterised as 'risky' and involves excessive levels of alcohol consumption and high risk behaviours, coupled with a party atmosphere.Additionally, the incidence of risky behaviour by males is higher than females There are however, differing views reported in the literature on the value of health information and activities to reduce alcohol consumption by young people. In an 5 attempt to change drinking behaviours during SF on the Gold Coast, Quek et al (2012) investigated the impact of a theatre program aimed at reducing drinking and other risk-taking behaviours during SF. The authors employed diversionary activities but found that these had little or no effect on Schoolies drinking behaviours at this event. This finding supported Salom et al (2005) who asserted that unless Schoolies expect/want to drink less, the behaviour will not change. Rew and Horner (2002) report that knowledge is necessa...