Although 4-dicyanomethylene-2-methyl-6-(p-dimethylamino-styryl)-4H-pyran (DCM)h as been knownf or many decades as ab right and photostable fluorophore, used for aw ide varietyo fa pplications in chemistry,b iology and physics, only little attention has been paid so far to the presence of multiple isomersa nd conformers, namely strans-(E), s-cis-(E), s-trans-(Z), and s-cis-(Z). In particular, lightinduced E-Z isomerization playsagreat role on the overall photophysical properties of DCM. Herein, we give af ull description of ap hotoswitchableD CM derivativeb yacombination of structural, theoretical and spectroscopic methods. The main s-trans-(E)i somer is responsible for most of the fluorescence features, whereas the s-cis-(E)c onformer only contributes marginally.T he non-emitting Z isomers are generated in large conversion yields upon illumination with visible light (e.g.,4 85 or 514 nm) and converted back to the E forms by UV irradiation (e.g.,3 65 nm). Such photoswitching is efficient andr eversible, with high fatigue resistance. The E!Z and Z!E photoisomerization quantum yields were determined in differents olvents and at different irradiation wavelengths. Interestingly,t he fluorescencea nd photoisomerization properties are strongly influenced by the solvent polarity:t he fluorescencei sp redominanta th igherp olarity, whereas photoisomerization becomesm ore efficient at lower polarity.I ntermediate medium (THF) represents an optimizeds ituation with ag ood balance between these two features.