The photochemistry of 1,3,3-trimethylbicyclo[2.2.2]octa-5,7-dien-2-ones 1a-f containing multiple chromophoric moieties under various conditions is described. Upon direct irradiation, dienones 1a-f in benzene, acetonitrile, and methanol were found to aromatize through photoelimination of dimethylketene, which was trapped with 3-phenylprop-2-en-1-ol (12). Triplet sensitization of dienone 1a in acetone and in acetone/acetophenone mixed solvents afforded aromatic compound 2a, whilst bicyclic systems 1b-c were found to be