Ion pairing in cationic metallocenes capable of the polymerization of olefins affects the activity of these catalysts. One strategy for minimizing ion ± ion contacts is the preparation of zwitterionic analogues of the catalysts in which the counterion is affixed covalently to the ancillary or reactive ligand structure of the molecule. The concepts behind the varied synthetic approaches taken to three families of zwitterionic metallocenes, classified by the location of the counterion in the molecular structure, are discussed.