The reaction of a new ligand, ethyl 2,6-diphenylisonicotinate (EtO 2 C-C^N^C-H 2), with K 2 PtCl 4 in acetic acid affords the mono-cyclometalated complex, [{(EtO 2 C-C^N^C-H)Pt(-Cl)} 2 ] (1), which transforms to the bis-cyclometalated derivative, [Pt(EtO 2 C-C^N^C)(DMSO)] (2), when heated in hot DMSO. Complex 2 is the precursor for preparing a new series of neutral mononuclear bis-cyclometalated complexes [Pt(EtO 2 C-C^N^C)(L)] [L= tht (3), PPh 3 (4), CN-t Bu (5), py (6), py-t Bu (7), py-NH 2 (8), py-CN (9) and py-CONH 2 (10)]. These new complexes have been characterised spectroscopically and structures of 2-10 have been determined crystallographically. Within each crystal structure the individual molecules pack in a head to tail arrangement. Non-covalent interactions including •••, C-H•••O, C-H•••N, N-H•••Pt, N-H•••, C-H••• and N-H…O contribute significantly to the supramolecular structures displayed by these complexes in the solid state. All complexes display UV-Vis absorptions in dichloromethane solution. Excitation and emission studies as well as lifetime measurements are described and can be correlated to the solid state structures of 2 the complexes. DFT and TDDFT computational studies have been performed on 5 and 8 which support the conclusions drawn from the photophysical studies.