Introducing Halal Food Knowledge to the Non-Muslim Consumers in Malaysia (Its Effect on Attitude and Purchase Intention)

Wibowo, Mas Wahyu; Hanafiah, Ali; Ahmad, Fauziah; Khairuzzaman, Wan

doi:10.2991/aebmr.k.200205.005

Cited by 7 publications

(13 citation statements)

References 58 publications

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“…(2009), Mukhtar and Butt (2011),;Bonne et al (2007),; Syed and Nazura (2011), Bashir et al (2019), Ariffin et al (2019), Aziz et al (2019), Wibowo et al (2020) and Rafiki and Wahab (2016).…”

Section: Effect Of Religiosity On Halal Productsmentioning

confidence: 99%

An extensive effect of religiosity on the purchasing decisions of halal products

Rafiki,

Hidayat,

Nasution

2023

PRR

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PurposeThis study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products.Design/methodology/approachThe quantitative method is used in this study. Descriptive and statistical (multiple and moderated regression) analyses are employed to test the hypothesis according to the research model. The data is collected using a cross-sectional design from 197 respondents consisting of business owners in North Sumatera, Indonesia.FindingsIt is found that both halal brand awareness and habit have a positive and significant effect on the purchasing decision of halal products. Meanwhile, religiosity significantly acts as a moderating variable in the relationship between awareness and purchasing decisions, as well as habit and purchasing decisions.Research limitations/implicationsThis study revealed the important factor of religiosity as a moderating factor in purchase decisions of halal products. The government may need to collaborate with Islamic educational institutions to raise awareness of the halal concept and product awareness. It is assumed that individuals who know about the Islamic religion will have a higher degree of awareness of halal products compared to individuals with limited knowledge of Islam; thus, providers of Islamic education play a crucial role in raising the level of awareness of halal products. Schools may serve as catalysts for the dissemination of knowledge of halal products.Originality/valueDeveloping halal product markets can be done by enhancing the religiosity level of consumers, one of them through attending formal or informal religious classes.

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Section: Effect Of Religiosity On Halal Productsmentioning

confidence: 99%

An extensive effect of religiosity on the purchasing decisions of halal products

Rafiki,

Hidayat,

Nasution

2023

PRR

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“…A number of studies that have looked at halal foods have examined the influence of halal knowledge and purchase intention, but their studies have yielded inconsistent results. Elias et al (2016) and Khan et al (2022), for example, discovered that halal knowledge influences the intention to buy halal food, but Maichum et al (2017), Pratiwi (2018), and Wibowo et al (2020) found the opposite. Because of the contradictory results, further research is needed on the relationship between these two variables.…”

Section: Halal Knowledgementioning

confidence: 99%

Extending the Theory of Planned Behavior to Examine Factors Influencing Intention to Purchase Halal Chocolate Among Malaysian Muslims

Wan Nawang,

Abdul Shukor,

Mursidi

et al. 2023

AJBA

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Manuscript type: Research paper Research aims: The purpose of this study is to examine factors influencing intention to purchase halal chocolate among Muslim consumers in Malaysia by extending the classical Theory of Planned Behaviour (TPB). This study specifically investigates the influence of attitude, subjective norms, perceived behavioural control, halal knowledge, habit, and religiosity on the intention to purchase halal chocolate. Design/Methodology/Approach: A total of 252 valid responses were obtained through convenience sampling and analysed using SmartPLS 4.0. Research findings: The results indicate that attitude, subjective norms, and religiosity are the factors that influence purchase intention for halal chocolate, while perceived behavioural control, halal knowledge, and habit do not. Subjective norms have the strongest influence on purchase intention for halal chocolate, followed by attitude. Theoretical contribution/Originality: The findings contribute to the growing literature on halal food and consumer behaviour. In particular, the study provides empirical evidence on the importance of attitudes, subjective norms, and religiosity in influencing purchase intentions for halal chocolate. Practitioner/Policy implications: This study could serve as a basis for halal chocolate manufacturers, retailers, exporters, and importers to better understand Malaysian Muslim customers and the factors that drive them to purchase halal chocolate. Furthermore, the government and related agencies, such as the Malaysian Cocoa Board (MCB), could devise strategies to re-establish and strengthen the country’s cocoa industry, allowing Malaysia to reclaim its position as the world’s leading cocoa producer. Research limitation/Implication: This study includes six variables that influence halal chocolate purchase intention. Future studies could include other internal and external factors influencing purchase intention, such as the role of the halal certification logo

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“…This proves that Halal brands and products are no longer a regional practice but an international requirement to cater to the Islamic dietary sector (Stephenson, 2014), specifically in countries such as the UK and France. Meanwhile, there are many studies conducted on Halal products globally (Alam and Sayuti, 2011; Ariffin et al , 2019; Aziz et al , 2019; Bashir et al , 2019; Bonne et al , 2007; Lada et al , 2009; Mukhtar and Butt, 2011; Rafiki and Wahab, 2016; Wibowo et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Halal industry’s response to a current and post-COVID-19 landscape and lessons from the past

Hidayat

Rafiki

Nasution

2021

JIMA

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Purpose This paper aims to analyze the Halal industry before, during and after the COVID-19 outbreak. Design/methodology/approach Qualitative content analysis derived from a narrative-type literature review – supported by expert opinions elicited from semi-structured interviews and transcripts from the keynotes of five prominent speakers at a Halal industry conference during the pandemic. The conference theme covered the Halal industry’s development and strategies before, during and after the COVID-19 outbreak. Findings There are opinions, concerns and actionable suggestions from the five prominent guests on how the Halal industry is faced with challenges but also new opportunities, with the potential to lead an agenda toward community and transparency. Originality/value The halal industry could survive the ravaging COVID-19 and still has the potential to be explored. Expectedly, it makes this occasion an assessment or benchmark to improve the Halal industry and lifestyle in the future and contributes to the betterment of the ummah and Muslim countries.

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Introducing Halal Food Knowledge to the Non-Muslim Consumers in Malaysia (Its Effect on Attitude and Purchase Intention)

Cited by 7 publications

References 58 publications

An extensive effect of religiosity on the purchasing decisions of halal products

An extensive effect of religiosity on the purchasing decisions of halal products

Extending the Theory of Planned Behavior to Examine Factors Influencing Intention to Purchase Halal Chocolate Among Malaysian Muslims

Halal industry’s response to a current and post-COVID-19 landscape and lessons from the past

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