Introducing language and intercultural communication

Xu, Yujun

doi:10.1080/14708477.2020.1766849

Cited by 6 publications

(8 citation statements)

References 5 publications

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“…The results of the team discussion are then presented with a campaign deck. The campaign deck contains social media development objectives, main content types, social media identification, target audience, campaign ideas, key messages, hashtags, planned promotion, segmentation, targeting and positioning (Xu, 2020). Content planning is carried out after agreeing on the content pillars and adjusting any impromptu content that needs to be created.…”

Section: Resultsmentioning

confidence: 99%

Content pillar and content planning management on the Twitter account of the sports development Institute - Muhammadiyah Central Board

Wibowo,

Junaedi

2023

Sylection.

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The Muhammadiyah Central Board Sports Development Institute (Lembaga Pengembangan Olahraga Pimpinan Pusat Muhammadiyah, or LPO PP Muhammadiyah– in Bahasa) is one of the supporting leadership units under the Muhammadiyah Central Board. LPO is a new institution from the Muhammadiyah Congress in Solo in 2022. This research aims to determine how the Muhammadiyah Central Leadership Sports Development Institute manages content pillars and content planning on Twitter. The research methodology used in this research is a qualitative descriptive approach using the case study method. The subject of this research is the Twitter or X account manager, and the object of this research is content pillar management and content planning based on research indicators. The location of this research was carried out at the LPO PP Muhammadiyah office. The data collection technique for this research uses interviews, observation and document study. The results of the author's research show that the new media used by LPO Muhammadiyah, namely Twitter or X, have yet to obtain significant results for developing social media accounts. The use of content pillar management and content planning that has been applied is relevant to using the social media management theory that the researcher describes. Threads are still the main content on Twitter from the LPO PP Muhammadiyah account. The authors recommend that content pillar management and content planning activities be focused on adapting to trends and using hashtags relevant to what is happening at that time. So LPO PP Muhammadiyah can get a broader reach in reaching a wider audience.

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Section: Resultsmentioning

confidence: 99%

Content pillar and content planning management on the Twitter account of the sports development Institute - Muhammadiyah Central Board

Wibowo,

Junaedi

2023

Sylection.

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“…The company products and services are perceived to be superior and distinctive compared to competitors' products and services in the target market's minds (Y. Xu, 2020). So, the positioning's primary focus is on customer perception and not just producing a physical product (Tjiptono & Fandy, 2015).…”

Section: Positioningmentioning

confidence: 99%

Marketing strategy in "Bakpiapia Djogja" food product packaging design

Prathisara¹,

Masduki²

2023

J. Commun.

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Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.

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“…Highly electrically conductive fillers include carbon fillers (graphene, [13][14][15][16] carbon fiber [17,18] and carbon nanotubes (CNTs) [19,20] etc. ), metal fillers (Al, [21] Ag [22] and Cu [23] etc.). The mechanical properties of EVA composites deteriorate continuously with the increasing content of electrically conductive fillers.…”

Section: Introductionmentioning

confidence: 99%

Preparation and Application of Flexible Ethylene Vinyl Acetate Adhesive Composites by Ultrasonic‐Assisted Forced Infiltration

Liu

et al. 2023

Adv Eng Mater

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Herein, carbon nanotubes (CNTs)–cellulose nanocrystals (CNCs)/ethylene‐vinyl acetate (EVA) composite are prepared with excellent bonding properties, electrical conductivity, and thermal conductivity using an ultrasonic‐assisted forced infiltration (UAFI) method. The CNTs–CNCs (10:1)/EVA composite had the highest shear (82.9 N) and strip (12.2 N) forces at the interface when bonding leather to fabric as an interface bonding material (IBM). Different mass ratios of CNTs to CNCs in the composites lead to different electrical and thermal conductivity properties. When the mass ratio of CNTs to CNCs is 10:1, the CNTs–CNCs(10:1)/EVA composites reach an electrical and thermal conductivity of 158.37 S m−1 and 6.351 W (m·K)−1, respectively. In addition, the CNTs–CNCs(10:1)/EVA composite shows excellent thermal stability, mechanical properties, thermal performance, and electromagnetic shielding. The prepared EVA composite has a broad application prospect in IBM.

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Introducing language and intercultural communication

Cited by 6 publications

References 5 publications

Content pillar and content planning management on the Twitter account of the sports development Institute - Muhammadiyah Central Board

Content pillar and content planning management on the Twitter account of the sports development Institute - Muhammadiyah Central Board

Marketing strategy in "Bakpiapia Djogja" food product packaging design

Preparation and Application of Flexible Ethylene Vinyl Acetate Adhesive Composites by Ultrasonic‐Assisted Forced Infiltration

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