“…(Vanek et al, 2017) Despite the facts that automotive industry has been facing with an immense technical revolution as well as new organizational challenges arise aiming to better meet the stakeholder needs, firms have barely applied this methodology so far. Although, an amount of studies concern imagined or realized effects of SE within the field, they mostly touch production cases or discuss the implementation on a theoretical basis (Dumitrescu et al, 2013;Gál et al, 2013;Fischer et al, 2020;Gyenge et al, 2021;Rabe et al, 2022). Even though the unequivocal benefit of SE appears in other industrial sectors including development activities, little evidence has been published on its utilization in APD (Henderson & Salado, 2021).…”