Cultural Economies of Locative Media examines the manifold ways that location, location-awareness, and location data have all become familiar yet increasingly significant parts of our mobile-mediated experiences of everyday life. The book explores the complex of interrelationships that mutually define the new business models and economic factors that emerge around and structure locative media services, their diverse social uses and cultures of consumption, and their policy implications and impacts. It offers a detailed, in-depth account of how location-based services, such as GPS-enabled mobile smartphones and associated applications, are socially, culturally, economically, and politically produced and shaped, as much as technically designed and manufactured. The result is a rich, composite portrait of locative media in all its cultural economic complexity.