“…The media do not simply reflect values of society, but play an important role in determining which sports, stories, and voices become dominant. As Eagleman et al (2014: 457) argued, “these agendas can have profound impacts on citizens’ views on topics such as gender, nationality, and the perceived importance of some sports over others.” The lack of agenda diversity in sports media coverage manifests in numerous ways, including the narrow range of sports disciplines, marginalization of women's sports, and overemphasis on nationalism (Billings et al, 2018; Rojas-Torrijos and Ramon, 2021; Ramon and Rojas-Torrijos, 2021). These practices can be attributed to the dominance of hegemonic masculine ideologies and the emphasis on the nation in sport and in media, which are structured by economic, political, and sociocultural forces (Rowe, 2013).…”