Introduction

Ehrlich, Susan; Meyerhoff, Miriam

doi:10.1002/9781118584248.ch0

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Conclusion: New Perspectives On Language and Gender1

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“…Consequently, future research in language and gender could investigate a wider range of research sites, adopt a wider range of methodologies, not shy away from combining quantitative and qualitative approaches, and pay heed to a sociolinguistics in which people and material conditions matter as much as social meaning. The study, in sum, echoes calls to ‘reinvigorate the political basis of earlier work on language and gender’ (Ehrlich & Meyerhoff 2014:14; see also Swann 2002; McElhinny 2007).…”

Section: Conclusion: New Perspectives On Language and Gendermentioning

confidence: 66%

New perspectives on language and gender: Linguistic prescription and compliance in call centres

Hultgren

2017

Lang. Soc.

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Despite a shift to service-based economies, male-dominated, high-status workplaces have been the predominant focus of research into language and gender in the workplace. This study redresses this shortcoming by considering one female-dominated, low-status, highly regimented workplace that is emblematic of the globalized service economy: call centres. Drawing on 187 call centre service interactions, institutional documents, interviews, and

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Section: Conclusion: New Perspectives On Language and Gendermentioning

confidence: 66%