“…The aim of the chapter is to demonstrate the ability of linguistic research -and politeness research specifically -to have practical application in the healthcare setting. As asserted by Mullany (2009) and then Locher and Schnurr (2017), there is still a real need for healthcare communication research to be more 'applied', with a relatively limited number of politeness scholars and studies (Lambert, 1995(Lambert, , 1996Spiers, 1998;Grainger, 2002Grainger, , 2004Jameson, 2003;Delbene, 2004;Woolhead et al, 2006;Backhaus, 2009;Brown and Crawford, 2009;Graham, 2009;Harrison and Barlow, 2009;Mullany, 2009;Zayts and Kang, 2009) addressing communicative issues pertaining to that sphere.…”