The Wiley Blackwell Companion to Tourism 2014
DOI: 10.1002/9781118474648.part5
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“…Product or service innovation is the introduction of new products (new categories apart from the existing products), or the improvement of existing products (Lew et al , 2014). Lita et al (2020) classified innovation based on existing products as incremental innovation (conventional strategy) and innovation based on the current trends is radical innovation.…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%
“…Product or service innovation is the introduction of new products (new categories apart from the existing products), or the improvement of existing products (Lew et al , 2014). Lita et al (2020) classified innovation based on existing products as incremental innovation (conventional strategy) and innovation based on the current trends is radical innovation.…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%