Introduction: Sociolinguistics and computer‐mediated communication

Androutsopoulos, Jannis

doi:10.1111/j.1467-9841.2006.00286.x

Cited by 406 publications

(156 citation statements)

References 54 publications

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“…Therefore this study lends support to Androutsopoulos' (2006a) suggestion that there is a need to demythologize the homogeneity of email communication; this paper further contributes to highlight the ways in which email conversation is affected by the diverse social parameters under which it is produced.…”

Section: Variability Sociability and Communicative Stylementioning

confidence: 82%

“…At present, email communication takes place between a wide range of users, for different communicative purposes and in numerous contexts. Not surprisingly, in an introduction to a volume on sociolinguistics and computer-mediated communication, Androutsopoulos (2006a) set the agenda of CMC scholarly research for the coming years. He called researchers to focus on "the role of linguistic variability in the formation of social interaction and social identities in the internet" (2006: 421), which involves exposing the impossibility of the existence of a (unified) language of emails and underlining the social diversity of language usage in CMC.…”

Section: Resultsmentioning

confidence: 99%

“…These studies view electronic communication as socially-situated discourse and represent the move from medium-related to user-related approaches and from the language of CMC to computer-mediated discourse (Androutsopoulos, 2006a;Herring, 2004;. This move involves underlining social variability and diversity in electronic language usage and focusing on the discourse practices of different social communities.…”

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confidence: 99%

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Openings and closings in Spanish email conversations

Bou‐Franch

2011

Journal of Pragmatics

118

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Despite the increasing interest scholarly research has shown in the study of computermediated communication, there is still a need to investigate the empirical validity of assumed homogeneity of language usage over the net and focus on the social diversity and variation that characterizes any communication. With this in mind, the present paper is an investigation into the stylistic choices that a particular group of email users made when engaged in a specific activity type. More specifically, it explores the variation in the discourse practices employed to open and close emails in conversation alongside the institutional power of participants and the interactional position of each email contributing to the conversation. To carry out this study a corpus of short email conversations in Peninsular Spanish was collected (n = 240). The analysis focused on the opening and closing sequences of the emails that made up the conversations and considered opening and closing linguistic conventions as discursive practices that members of a community may use strategically. The findings revealed that the discursive practices under scrutiny were subject not only to technological but also to social and interactional constraints and thus highlighted contextual variability. Further, the high degree of sociability in the electronic episodes studied was interpreted as reflecting a "people first, business second" communicative style.

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Section: Variability Sociability and Communicative Stylementioning

confidence: 82%

Section: Resultsmentioning

confidence: 99%

mentioning

confidence: 99%

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Openings and closings in Spanish email conversations

Bou‐Franch

2011

Journal of Pragmatics

118

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“…In this increasingly multi-modal context, it becomes, as seen in the examples above, harder to distinguish visual from textual functions of text. Consequently, it is not surprising that the visual is becoming a mainstream concern, and something few linguists can afford to ignore, particularly since the Web is part of people's everyday sociolinguistic practices and also a site of growing sociolinguistic inquiry (cf., for example, Androutsopoulos 2006 andMroczek 2011). Adorno (1991), writing about language fetish in translated texts, i.e.…”

Section: Resultsmentioning

confidence: 99%

5. Linguistic fetish: The sociolinguistics of visual multilingualism

Kelly‐Holmes¹

2014

Visual Communication

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Linguistic fetish refers to the phenomenon of using languages for symbolic (fetishised) rather than utility (instrumental-communicative) purposes in commercial texts. In such a context, form takes precedence over content, which may or may not be relevant to, or understood by, the target audience. In this chapter, building on and extending my previous work in this area (Kelly-Holmes 2010, 2000, I explore linguistic fetishization as a sociolinguistic practice, using a range of examples from a variety of media and contexts. The chapter starts by examining current thinking on visual multilingualism in sociolinguistics, before moving on to examine the commodification of such visual language in contemporary consumer culture using the notion of linguistic fetish. I then go on to examine three cases of linguistic fetish in visual multilingualism -the foreign language visual; the minority language visual; and visual English -and attempt an assessment of their sociolinguistic implications.

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“…It is obvious that similar to face-to-face communication, interlocutors in online communication have a choice of language in a bilingual or multilingual context. Thus far, only a few studies have been carried out to investigate the language choice in an online context (Androutsopoulos 2006, Gerrard & Nakamura 2004, Warschauer, El Said & Zohry 2002. Even fewer studies have been done in a bilingual context like in Maldives with a unique language -Dhivehi.…”

Section: Introductionmentioning

confidence: 99%