“…In this backdrop, innovation adoption is not the simple exit of technical variables, but the result of an entrepreneurial process, also affected by institutional variables, like norms and values, acting live individual's subconsciousness (McElwee, 2008;Hosseini, McElwee, 2011). Consequently, in-depth analyses of the complex mechanisms of innovation adoption among women farmers may be clarified as in Figure 1, which illustrates the three groups of criteria to be taken into account, in order to specify the dimensions of innovation: technical criteria, socio-institutional criteria, territorial criteria (Kebir et al, 2017).…”