Introduction to a conceptual framework for sustainable events.

Musgrave, James; Raj, Rishi

doi:10.1079/9781845935245.0001

Cited by 27 publications

(28 citation statements)

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“…I don't want to see necessarily the trivialisation of … sustainability by standards that are designed to make the non‐compliant compliant” (MD YY ). This counters extant studies suggesting compliance needs to be adhered to and, where necessary, corrective actions should be taken (Musgrave & Raj, ).…”

Section: Resultsmentioning

confidence: 55%

“…This research contributes to the body of work linking theoretical frameworks with the “real” world (Willard & Creech, ). It contributes to TBL‐based studies with a practitioner focus (Musgrave & Raj, ).…”

Section: Further Researchmentioning

confidence: 99%

“…Scholars have often asked why some individuals and not others pursue opportunities with sustainable outcomes concurrent with pursuing economic viability (Shepherd & Patzelt, ; Tilley & Young, ). In sustainability studies, social considerations are frequently given less attention than economic and environmental concerns (Musgrave & Raj, ). This is remiss considering the long‐standing discourse around the relationship between business and society (Garriga & Mele, ).…”

Section: Introductionmentioning

confidence: 99%

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Entrepreneurial insights into sustainable marketing: A case study of U.K. music festivals

Richardson

2018

Strategic Change

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Entrepreneurs organizing (or supplying) festivals must quickly align their values with changing consumer perceptions while engaging with a diverse range of stakeholders in an area of often outstanding natural beauty. Having analyzed data from entrepreneurs involved in running and/or delivering music festivals, this paper contributes to studies germane to sustainability by offering refined definitions of sustainable marketing (SM) and a new version of the sustainable marketing benchmarking framework. Although sustainability is a megatrend, SM is the orientation used by marketers who want their strategies to be predicated on the triple bottom line (TBL). As entrepreneurship springs from marketing, sustainable entrepreneurship springs from SM. Conflating existing stakeholder typologies with the attributes of the TBL (namely People-Planet-Profit) has identified unique positions thereby creating an original mapping or segmentation tool. Music festivals are worthy of study as the sector is complex and fast changing; hence, entrepreneurs organizing (or supplying) festivals must quickly align their values with changing consumer perceptions while engaging with a diverse range of stakeholders.

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Section: Resultsmentioning

confidence: 55%

Section: Further Researchmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Entrepreneurial insights into sustainable marketing: A case study of U.K. music festivals

Richardson

2018

Strategic Change

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“…Collectively then, there is a need to ensure the development of a sustainable tourism and event industry in PNG to minimize the commodification of festivals while protecting and preserving the integrity of indigenous cultural festivals throughout the country (Musgrave & Raj, 2009;O'Sullivan & Jackson, 2002). To avoid serendipitous outcomes and Cultural Bureau Papua New Guinea for their valued contribution to this research.…”

Section: Png Indigenous Cultural Festivals and Cultural Commodificationmentioning

confidence: 97%

Papua New Guinea's Indigenous Cultural Festivals: Cultural Tragedy or Triumph?

Whitford¹,

Dunn²

2014

Event Management

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Indigenous cultural festivals are increasingly being recognized for their contribution to the growth and vitality of communities around the globe. Such festivals invigorate the communication and celebration of indigenous culture, tradition, and rituals. Additionally, indigenous cultural festivals are often used as a draw card to attract tourists to a host destination and contribute to the development of the region. In Papua New Guinea (PNG), festivals have long been essential to community life and are fundamental in sharing and sustaining Indigenous culture. More recently, local communities and the PNG Government alike are recognizing that these festivals have the capacity to facilitate development of the country's embryonic tourism and event industry. The purpose of this qualitative research was to identify and examine cultural festivals in PNG, to develop a footprint of indigenous cultural festivals in PNG, and explore the extent to which tourism influences the cultural commodification of indigenous cultural festivals in PNG. Weaver and Lawton's cultural commodification model provided theoretical scaffolding for the development of the PNG Indigenous Festival Cultural Commodification Framework, which revealed that overall, cultural festivals in PNG are a relatively unspoiled resource. To date, tourism has had little influence on the festivals, which celebrate, among other things, PNG culture and traditions. However as tourism in PNG gains momentum, arguably a key issue will be the extent to which tourism development adopts the principles of sustainability and, concomitantly, avoids turning a triumph into a tragedy as a result of over commodification of PNG indigenous cultural festivals.

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“…Thereby they create a balance between maintaining profitability and reducing environmental impact [11]. Ecocertification helps establish trust, as greenwashing -the unjustified advertising and marketing of products or policies as environmentally friendly to gain an economic advantage -is a common problem [12].…”

Section: Introductionmentioning

confidence: 99%

Green meetings: ecocertification of sustainable events in conference and business tourism

Ranacher¹,

Pröbstl‐Haider²

2014

WIT Transactions on Ecology and the Environment

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Conference and business tourism is increasing in economic importance, and negative environmental impacts of associated events can be significant. One method of making such events more sustainable is the ecocertification of green meetings. Ecocertification is a common tool for the advancement of sustainability in the tourism industry, and some empirical research has already been dedicated to the perception of ecolabels, as well as to incentives for and inhibitors against joining ecocertification schemes. For the special segment of green meetings, however, such research is pending. This study, therefore, is dedicated to the perception of ecocertified green meetings and to the certification process involved. Qualitative and quantitative research methods are employed to investigate the perception of the congress facility manager, an event manager and the attendees of an ecocertified conference at the Congress Centre Alpbach in Tyrol, Austria. The congress facility manager and the event manager are interviewed via expert interviews. For the conference attendees, a standardised questionnaire is used. The results reveal the level of awareness concerning the existence of the Austrian Green Meetings Certificate and the perception of an ecocertified green meeting including its associated benefits. Furthermore, the perception of the certification process itself, the event manager's reasons for pursuing certification, the congress facility's role in the certification process, as well as limitations to encouraging environmentally friendly travel are reported. The paper is concluded with a discussion of preconditions and requirements necessary to increase the number of green meetings in Austria.

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Introduction to a conceptual framework for sustainable events.

Cited by 27 publications

References 0 publications

Entrepreneurial insights into sustainable marketing: A case study of U.K. music festivals

Entrepreneurial insights into sustainable marketing: A case study of U.K. music festivals

Papua New Guinea's Indigenous Cultural Festivals: Cultural Tragedy or Triumph?

Green meetings: ecocertification of sustainable events in conference and business tourism

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