“…However, in a few cases, significant functionalization next to small alkyl substituents was observed and, in the case of indoprofen methyl ester, arylation next to the methylene group was preferred (Figure 2a, right). Endocyclic methylene substituents are present in a diverse range of pharmaceutically relevant arene classes, but substrate‐limited arylations of non‐activated arenes are rare [49, 58–60] and, in particular, sites ortho to alkyl groups are not readily accessible [48, 49] . Therefore, in order to study the observed selectivity, we started the investigation by using lactone 1 a (phthalide), which possesses an electronically similar arene, but lacks the extended structure of indoprofen, which might potentially influence the selectivity.…”