Introduction to the Special Issue: Mobile Business: Technological Pluralism, Social Assimilation, and Growth

Mylonopoulos, Nikolaos A.; Doukidis, Georgios I.; Editors, Guest

doi:10.1080/10864415.2003.11044288

Cited by 51 publications

(39 citation statements)

References 23 publications

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“…In particular, mobile e-mail has been considered an effective tool to "enhance brand awareness, build or test customer loyalty, and develop or enhance demographic databases" (Mylonopoulos and Doukidis, 2003). …”

Section: Branding Strategymentioning

confidence: 99%

Mobile advertising adoption by multinationals

Okazaki

2005

Internet Research

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Esta es la versión de autor del artículo publicado en:This is an author produced version of a paper published in: Originality/value -While SMS-based mobile marketing has been receiving an increasing attention from both academics and practitioners, there exists little empirical research on this area. In this vein, this study contributes to the literature in two ways. First, the study proposes a conceptual research model based on six basic constructs, which incorporate both theoretical and practical perspectives.Second, the model is tested by empirical data obtained from top managers of MNCs' subsidiaries operating in a European market. The findings of this study thus offer useful insights based on their "hands-on" experience.

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Section: Branding Strategymentioning

confidence: 99%

Mobile advertising adoption by multinationals

Okazaki

2005

Internet Research

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“…SMS-based mobile commerce used to be a growth field (Mylonopoulos and Doukidis 2003;Scornavacca and McKenzie 2007), however, the field took a different path. It is recognized that a shift came with smartphones (GSMA 2014;West and Wood 2013).…”

Section: Introductionmentioning

confidence: 99%

“…It is recognized that a shift came with smartphones (GSMA 2014;West and Wood 2013). Apple and Google took mobile commerce into the era of Previously, mobile commerce has been studied as socio-technical systems and ecosystems (Kourouthanassis and Georgiadis 2014;Kourouthanassis and Giaglis 2012;Mylonopoulos and Doukidis 2003). A holistic view that incorporates technology push, user demand and contextual aspects is recommended for analysing the complex and networked telecommunication technologies (Ghezzi, Rangone and Balocco 2013;Gao and Damsgaard 2007;Peppard and Rylander 2006).…”

Section: Introductionmentioning

confidence: 99%

Key success factors for a growing technology innovation system based on SMS Application-to-Person in Norway

Hallingby

2016

Technology Analysis & Strategic Management

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The case of SMS Application-to-Person in Norway documents how SMS has re-emerged as a significant channel for customer dialogue: SMS is increasingly used for everything from dentist appointments to communicating with tax authorities. The Technology Innovation Systems perspective is the basis for an assessment of inducement mechanisms for the case, and thus the critical success factors. More specifically, the case serves as an example of a platform-based business ecosystem where the ownership of the platform is shared and a core resource is provided by the mobile network operators. It is shown how the current growth of the SMS channel is founded on collective action in the system, and how the subsequent legitimation process has aligned the SMS channel with user expectations and practices. The actors' ability to collaborate and strike a balance between developing and sharing the market has been critical.

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“…In addition, the research question remains open to what extent previously developed theories to explain information system use and impacts are applicable to mobile information systems (Mylonopoulos and Doukidis, 2003).…”

Section: Introductionmentioning

confidence: 99%