Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising

Moraes, Caroline; Michaelidou, Nina

doi:10.1007/s10551-015-2754-6

Cited by 22 publications

(24 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The netnography approach allowed a wide range of opinions to be gathered. This is an inherent strength in that we have been able to analyse a large number of (more than 3000) opinions [ 44 ] with few resources [ 67 ], in a relatively short space of time [ 61 , 68 ]. This approach required considerably fewer resources than a traditional interview or focus group approach as we did not have to recruit participants or arrange, conduct and transcribe interviews.…”

Section: Discussionmentioning

confidence: 99%

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Giles

Holmes

McColl

et al. 2015

BMC Pregnancy Childbirth

View full text Add to dashboard Cite

BackgroundWhilst it is recommended that babies are breastfed exclusively for the first six months, many mothers do not maintain breastfeeding for this length of time. Previous research confirms that women and midwives value financial incentives for breastfeeding, but limited research has explored the wider acceptability of these interventions to the general public. This paper examines opinion towards financial incentives for breastfeeding using reader responses to UK on-line media coverage of a study undertaken in this area.MethodsThis study used netnography to undertake a thematic analysis of 3,373 reader comments posted in response to thirteen articles, published in November 2013, which reported findings from a feasibility study of financial incentives for breastfeeding. All articles were published on one of six UK news websites that achieved a monthly audience of at least five million viewers across laptop and desktop computers and mobile devices during April-May 2013.ResultsNine analytical themes were identified, with a majority view that financial incentives for breastfeeding are unacceptable. These themes cover a range of opinions: from negligent parents unable to take responsibility for their own actions; through to psychologically vulnerable members of society who should be protected from coercion and manipulation; to capable and responsible women who can, and should be allowed to, make their own decisions. Many views focused on the immediate costs of the intervention, concluding that this was something that was currently unaffordable to fund (e.g. by the NHS). Others contrasted the value of the incentive against other ‘costs’ of breastfeeding. There was some consideration of the issue of cost-effectiveness and cost-saving, where the potential future benefit from initial investment was identified. Many commenters identified that financial incentives do not address the many structural and cultural barriers to breastfeeding.ConclusionsOverall, those commenting on the on-line UK news articles viewed financial incentives for breastfeeding as unacceptable and that alternative, structural, interventions were likely to be more effective. Further consideration of how best to conduct internet-based qualitative research to elicit opinion towards public health issues is required.

show abstract

Section: Discussionmentioning

confidence: 99%

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Giles

Holmes

McColl

et al. 2015

BMC Pregnancy Childbirth

View full text Add to dashboard Cite

show abstract

“…However, one advertising platform that has grown dramatically is digital media, however, research addressing attitude towards advertising of socially sensitive products displayed in digital media and its controversial nature of the advertising message has rarely been discussed. In these evolving media spaces, media literates should give an edge to discuss these topics with empirical evidence (Moraes, Michaelidou, 2017).…”

Section: Discussionmentioning

confidence: 99%

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

2020

Media Education (Mediaobrazovanie)

View full text Add to dashboard Cite

“…Rinallo et al 2013). For instance, Moraes and Michaelidou (2017) identify ethical issues in advertising related to matters of deception, representation, targeting of vulnerable populations, the morality of advertising and advertising professionals, advertising of contentious products, advertising as persuasive ideology, and controversial advertising (provocative or obscene).…”

Section: Current Approaches To Advertising Ethicsmentioning

confidence: 99%

Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards

Belanche

2019

Journal of Marketing Communications

View full text Add to dashboard Cite

This article argues that advertising ethics, traditionally focused on ad contents and vulnerable audiences, should be also applied to ad format intrusiveness. The increasingly appearance of highly intrusive advertising formats resulted in an extraordinarily growth of ad blocking systems. To fight the economic costs of the ad blocker phenomenon, the most relevant agents of the industry have created a never seen Coalition for Better Ads including marketers, publishers and agencies worldwide. This article analyses the experiments carried out by the Coalition to create Better Ads Standards establishing the limits of ad format intrusiveness to be implemented worldwide by means of self-regulation. Based on classical and current approaches to advertising ethics, this work explains that highly annoying ads should not only be banned for practical reasons but for overpassing ethical limits in terms of respect for the persuadee, equity of the persuasive appeal and social responsibility for the common good. A basic exploratory replication study is presented to stimulate further research on the ethical limits of intrusive advertising. Establishing which ad formats are allowed to continue and which ones should gradually disappear is such a relevant process for many stakeholders that it requires further discussion by consumers and scholars.

show abstract

Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising

Cited by 22 publications

References 33 publications

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards

Contact Info

Product

Resources

About