“…Leary and Kowalski (1990) argued when people are motivated to make a ''good'' impression, they construct an image that (a) reflects the self-concept but is biased in a positive direction, (b) matches perceived role demands, and (c) exhibits the attributes of the prototypic or ideal group member. In support of this notion, research on personality measures distinguish between role faking, which is responding fraudulently in accord with a specific social role, vs. faking according to an ideal-self, which amounts to claiming good traits and denying negative ones (Furnham, 1990;Ironson & Davis, 1979;Kroger, 1967;Kroger & Turnbull, 1975;Mahar, Cologon, & Duck, 1995;Match & Wiggins, 1974).…”