Investigasi Keinginan Konsumen Wanita Membeli Produk Green Skincare dengan Model Pro-Environmental Planned Behavior

Puspita, Ghea Cinantya; Noer, Bustanul Arifin; Persada, Satria Fadil

doi:10.12962/j23373520.v6i2.25502

Cited by 3 publications

(6 citation statements)

References 6 publications

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“…The results showed that the most significant factor that affects behavioral intention (BI) in both Taiwan and Indonesia is attitude (AT). The factors of the Pro-Environmental Planned Behavior (PEPB) model that influence people to purchase green skincare products were also found in a study by Puspita et al [40]. The study results show that perceived authority support and perceived environmental concern positively affect attitude, subjective norms, and perceived behavioral control, all of which can positively affect the desire to buy green skincare products.…”

Section: Pro-environmental Planned Behavior Modelsupporting

confidence: 62%

“…The present study's theoretical framework is based on Pro-Environmental Planned Behavior (PEPB) used in prior studies [38][39][40][41][42] to predict Filipinos' acceptance of renewable energy sources. Consumers' intention to behave pro-environmentally is the primary predictor of such behavior, and various researchers have explored this link [43][44][45].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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Determining the Factors Affecting Filipinos’ Acceptance of the Use of Renewable Energies: A Pro-Environmental Planned Behavior Model

Gumasing,

Bayola,

Bugayong

et al. 2023

Sustainability

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Renewable energies (RE) are naturally replenishable and sustainable energy sources. Solar, wind, hydro, geothermal, biomass, and ocean energy are among these sources. This study sought to determine the factors influencing the acceptance of Filipinos’ renewable energy utilization using the Pro-Environmental Planned Behavior (PEPB) model. A questionnaire survey was disseminated to obtain the required information and ascertain the variables affecting the behavioral intention of Filipinos in accepting RE. In examining the results, Structural Equation Modeling (SEM) was utilized with Partial Least Squares SEM (PLS-SEM) to identify other existing relationships. Findings revealed that Perceived Authority Support (PAS) is the most significant variable affecting Perceived Environmental Concern (PEC), inducing an indirect effect on the Behavioral Intention (BI) of Filipinos. The factor with the highest significance affecting BI is the Subjective Norm (SN). Accordingly, such results suggest that the government should implement incentive-based strategies, while considering the impact of SN, by gaining the public’s favor on the transition from traditional energy sources to green alternatives. In addition, educational programs and campaigns may be administered to spread awareness and fill in information gaps among Filipino citizens.

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Section: Pro-environmental Planned Behavior Modelsupporting

confidence: 62%

Section: Theoretical Frameworkmentioning

confidence: 99%

Determining the Factors Affecting Filipinos’ Acceptance of the Use of Renewable Energies: A Pro-Environmental Planned Behavior Model

Gumasing,

Bayola,

Bugayong

et al. 2023

Sustainability

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show abstract

“…Previous studies have established a significant relationship between subjective norms and behavioural intention. For example, subjective norms have been proven positively influence the behavioural intention of environmental impact assessment participation (Persada, 2016), and green skincare purchasing behaviour (Puspita, 2017). Research also revealed that Soliman, 2019), particularly when it comes to consumer's intentions towards remanufactured components (Kumar, 2017;Ma et al, 2017;Pisitsankkhakarn and Vassanadumrongdee, 2020;Wang et al, 2020;Zhu et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Behavioural Intention to Purchase Remanufactured Automotive Components: The Mediating Effect of Attitude

Asyraf¹,

Zakaria²,

Jamil³

2023

J. Professional Business Review

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Purpose: The aim of this study is to examine the mediating factor of attitude on the consumers’ intention to purchase the remanufactured automotive components in Malaysia. Theoretical framework: The Theory of Perceived Behaviour (TPB) can be expanded, in accordance with Ajzen (1991), by adding new variables or modifying the present paths between variables. As previously mentioned, the TPB contends that attitude, subjective norms, and perceived behavioural control serve as the three pillars that support behavioural intention. However, other researchers asserted that the model's ability to predict actual behaviour may be improved by other variables that are not been included by TPB (Armitage and Conner, 1999, 2001). Therefore, the present study attempts to extend the TPB by including new variables, i.e., perception on the quality, perception about price and environmental consciousness. Design/Methodology/Approach: The quantitative study used primary data that gathered from 561 vehicle users using purposive sampling. Data were analysed using Partial-Least Square - Structural Equation Modelling (PLS-SEM) to examine the mediating effects and the strength of the relationships among the constructs. Findings: The results reveal that price (P) and subjective norm (SN) have significant positive relationship with attitude. Furthermore, attitude, subjective norm, price, and perceived behavioural control (PBC) exert significant positive effect on the behaviour intention (BI) to purchase remanufactured automotive components. Moreover, the findings indicate that attitude significantly mediates the relationship between price, subjective norms and behaviour intention. Research, practical & social implications: The results of this study emphasized that remanufacturers need to implement various marketing strategies including discounts and advertisements to bring positive influence on consumers’ behaviour intention to purchase remanufactured automotive components. Originality/Value: This study extends the Theory of Planned Behaviour (TPB) by incorporating price, quality and environmental consciousness perceptions. The expanded theoretical framework improved the predictive ability of the TPB.

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“…This condition can be seen from the selection of various kinds of green products (goods and services) which are not only concerned with the environment, but also become part of efforts to support the realization of the go green movement. Consumer awareness in determining and being more critical in choosing a product, by considering what ingredients are used listed on the organic label before they buy (Puspita et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…This illustrates that there is already a desire or interest in the community in using green products. Interest in green products is based on consideration of the existence of an organic label on the product (Puspita et al, 2017). In addition, the level of understanding of green products is inseparable from the company's efforts to influence consumers' desire to have green products that are environmentally friendly (Okada, 2010).…”

Section: Introductionmentioning

confidence: 99%

Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era

Mubarok

Jaya

Rahmi

2022

TMJIE

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The back to nature trend is in great demand by various groups in Indonesia, especially in choosing products, especially tumblers. The purpose of this study is to determine and analyze purchase intention on green products, especially tumbler products in the pandemic era. This research was conducted in the city of Bandung. The research method uses quantitative methods with descriptive and verification analysis. The research population is the population of the city of Bandung. The number of research samples is 100 respondents, with the sampling method using simple random sampling. Data analysis using path analysis. The results of the study explain that green brand knowledge affects consumer perceptions. Consumer perceptions has effect on purchase intention on green products in the pandemic era. However, based on research shows that Green Brand Knowledge has direct and indirect effect on Purchase Intention. the direct influence value is 0.104 and the indirect effect is 0.439. This explains that indirectly Green Brand Knowledge through Consumer Perception has a significant influence on Purchase Intention

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Investigasi Keinginan Konsumen Wanita Membeli Produk Green Skincare dengan Model Pro-Environmental Planned Behavior

Cited by 3 publications

References 6 publications

Determining the Factors Affecting Filipinos’ Acceptance of the Use of Renewable Energies: A Pro-Environmental Planned Behavior Model

Determining the Factors Affecting Filipinos’ Acceptance of the Use of Renewable Energies: A Pro-Environmental Planned Behavior Model

Behavioural Intention to Purchase Remanufactured Automotive Components: The Mediating Effect of Attitude

Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era

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