Investigate the factors that influence the users' engagement, satisfaction, and loyalty towards smartphone apps notifications in Jordan from students' perspective

Imlawi, Jehad; Jaradat, Mohammed Issa Riad Mousa

doi:10.1504/ijmlo.2022.10045334

IJMLO

2022

DOI: 10.1504/ijmlo.2022.10045334

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Investigate the factors that influence the users' engagement, satisfaction, and loyalty towards smartphone apps notifications in Jordan from students' perspective

Jehad Imlawi¹,

Mohammed Issa Riad Mousa Jaradat²

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Investigate the factors that influence the users' engagement, satisfaction, and loyalty towards smartphone apps notifications in Jordan from students' perspective

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