Investigating Antecedents of Adoption Intention for Audiobook Applications

Srivastava, Neha; Mishra, Abhishek; Dwivedi, Yogesh K.

doi:10.1080/08874417.2021.1913672

Cited by 6 publications

(3 citation statements)

References 88 publications

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“…Despite the unique attributes of audiobook applications, their widespread adoption continues to present a significant challenge (Srivastava et al, 2022). In this regard, this study proposes practical implications for the industry based on the empirical findings obtained.…”

Section: Discussionmentioning

confidence: 99%

Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness

Ji,

Liu,

et al. 2024

Sage Open

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Audiobooks have gained significant popularity in China and other regions worldwide. While scholars and practitioners have extensively researched strategies to develop the audiobook market, limited attention has been given to the factors influencing audiences’ attitude toward audiobooks, which is a gap this study aimed to explore. Survey data was collected from a total of 537 consumers and analyzed using partial least squares structural equation modeling. The results indicate that experiencing telepresence and emotional connectedness while listening to audiobooks positively contributes to audiences’ affective outcomes, fostering their favorable attitude. The findings also reveal that narrator performance, background music, and the narrative style of an audiobook can potentially enhance telepresence and emotional connectedness. These results provide both theoretical insights and practical suggestions for audiobook publishers and other industry players.

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Section: Discussionmentioning

confidence: 99%

Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness

Ji,

Liu,

et al. 2024

Sage Open

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“…Measures of consumption values were adapted from previous studies [ 10 – 13 ]. In total, 20 items were used to measure functional value (5 items), social value (4 items), emotional value (4 items), epistemic value (3 items), and conditional value (3 items).…”

Section: Methodsmentioning

confidence: 99%

Understanding Audiobook Apps’ Consumption Values and Their Implications for Promoting Audiobooks in Vietnam

et al. 2022

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Audiobooks have recently become more prevalent in the publishing industry. Vietnam is a potential market for audiobook companies, and audiobook apps are soaring in popularity in this country. This study examines how consumers perceive audiobook apps’ consumption values, including functional value, social value, emotional value, epistemic value, and conditional value. Data were obtained from 1041 Vietnamese consumers using an online survey method. Results show that conditional value had the highest mean score, followed by epistemic value and emotional value. Notably, consumers hold negative perceptions of audiobook apps’ functional value, especially regarding their reliability and consistency. The findings also suggest that consumers will use audiobook apps more if there are more discounts, promotional benefits, and books available in the apps. This study is the first to explain how consumers perceive the different consumption values of audiobook apps, which have important implications for audiobook companies, publishers and app developers to promote audiobooks.

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“…Ref. [30] examines the antecedents of consumers' intentions to adopt audiobook applications by integrating the decomposed theory of planned behavior (DTPB) with switching cost theory (SCT). This study presents some important factors in influencing consumers' intentions to adopt audiobook applications.…”

Section: Literature Related To the Book Industrymentioning

confidence: 99%

Is It Better for a Publisher to Release an Audiobook after Its E-Book Version?

Zhang

2024

Systems

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The e-books industry is mature, and audiobooks are becoming increasingly popular. More and more publishers are coming to realize that audiobooks could be a potential revenue driver and intend to release audiobooks. Considering that there is a certain substitutability between e-books and audiobooks, publishers need to decide how to release a book in its audible version and its e-book version into the market. In this paper, we incorporate the discount factor and the consumers’ acceptance level for audiobooks into the consumer utility by dividing consumers into two types, high-value type and low-value type, and construct two different release models: releasing the audiobook and the e-book simultaneously and releasing the audiobook after the e-book. Using an optimization tool, we investigate pricing strategies of a monopolistic publisher under two different release models. By comparing the theoretical results of the two models, we find that when the consumers’ patience exceeds a certain threshold, releasing a book in its audible version after its e-book version is better for the publisher, and the publisher should adopt a skimming (refers to decreasing markups over time) pricing strategy for the e-book in this case. Further, the publisher should set a higher price for the audiobook than the e-book, whether or not they release the audiobook after the e-book. In addition, we conduct a numerical analysis to investigate how the discount factor, the percentage of high-value consumers, and the high-value consumers’ acceptance level for audiobooks affect the consumer surplus and the social welfare. This study offers publishers some managerial insights into the complex issues involving pricing and release strategies.

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Investigating Antecedents of Adoption Intention for Audiobook Applications

Cited by 6 publications

References 88 publications

Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness

Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness

Understanding Audiobook Apps’ Consumption Values and Their Implications for Promoting Audiobooks in Vietnam

Is It Better for a Publisher to Release an Audiobook after Its E-Book Version?

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