Self-ordering kiosks are increasingly being used in fast-food restaurants due to their efficiency and convenience. However, little is known about how consumers perceive this technology and how their perception affects their willingness to use it. This study aimed to address this gap by answering five questions related to self-ordering kiosks in fast-food restaurants in San Pablo, Laguna. The study used a survey questionnaire and Technology Acceptance Model to evaluate how customers view self- ordering kiosks. Statistical treatments such as mean frequency, Kruskal Wallis H-Test, and effect size were used to analyze the data. The results showed that majority of the 300 respondents found self-ordering kiosks useful and easy to use, preferring them over ordering from staff. The study found that customer perception on self-ordering kiosks had a significant effect on the intention to use the system. The demographic profile of respondents was analyzed, and the study found that 59% of the respondents were male aged 21 to 30. Despite the positive findings, the study identified several obstacles, including technical difficulties, security concerns, and accessibility issues, that must be addressed. The study proposed technology enhancements such as headphone ports, bilingual interfaces, and digital payment options to enhance the accessibility and convenience of self-ordering kiosks in restaurants. The study findings can be used for market segmentation analysis and the development of targeted marketing strategies for different demographic groups. The study highlights the importance of understanding customer perceptions of self-ordering kiosks to improve customer satisfaction and increase adoption of this technology in fast-food restaurants.