“…While “errors occur ubiquitously in every industry” (Yao et al ., 2019, p. 78), service organizations are potentially more vulnerable to errors that constitute service failure, mainly due to the inherently heterogeneous, uncertain and consistently evolving service delivery process and the involvement of multiple actors in service delivery (Ali et al ., 2020a; Chen, 2016; Dang-Van et al ., 2022; Edström et al ., 2022; Jerger and Wirtz, 2017; Peng et al ., 2022). Therefore, service recovery performance – “the effectiveness of employees dealing with customer complaints” (Boshoff and Allen, 2000, p. 73) – achieves a greater level of prominence within service organizations (Jerger and Wirtz, 2017; Xu et al ., 2014).…”