“…The NAM primarily explains behavioral intention from individual consciousness ( Zhang, Liu, & Zhao, 2018 ), whereas the TPB considers the impact of psychological and social factors ( Ru, Qin, & Wang, 2019 ). Considering that NAM and TPB focus on different aspects of behavior interpretation ( Wang, Wang, Guo, Zhang, & Wang, 2018 ), a growing number of researchers tend to integrate these two models (e.g., Asadi et al, 2019 ; Shi, Fan, & Zhao, 2017 ; Wang, Guo, Wang, Zhang, & Wang, 2018 ). Studies have also confirmed that the integrated model may have better interpretation effects when incorporating other variables ( Han & Hyun, 2017 ; Kim, Woo, & Nam, 2018 ; Zhang, Geng, & Sun, 2017 ).…”