Investigating factors influencing tourists' environmentally responsible behavior with extended theory of planned behavior for coastal tourism in Thailand

Panwanitdumrong, Kansinee; Chen, Chung Ling

doi:10.1016/j.marpolbul.2021.112507

Cited by 57 publications

(42 citation statements)

References 55 publications

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“…Despite the high operating costs, it can be used as an opportunity to collect marine litter data, educate the public, and raise awareness among people about the marine litter issue in the marine and coastal environment. Iñiguez, et al [61], Kim [57], and Panwanitdumrong and Chen [62] support the idea that educational programs and increasing awareness of environmental issues eventually leads to environmental behavior formation. In addition, reducing consumption from sources is one of the best strategies to reduce marine litter pollution.…”

Section: Discussionmentioning

confidence: 95%

“…Therefore, site managers should focus on encouraging ERBs. A previous major study on Libong Island [62] provides recommendations for forming coastal tourists' ERBs, including raising marine litter awareness, promoting marine litter abatement measures, and upgrading the quality of coastal attractions. These measures are to prevent litter before it enters the marine environment.…”

Section: Discussionmentioning

confidence: 99%

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Are Tourists Willing to Pay for a Marine Litter-Free Coastal Attraction to Achieve Tourism Sustainability? Case Study of Libong Island, Thailand

Panwanitdumrong

Chen

2022

Sustainability

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Coastal areas around the world are under increasing environmental pressures from marine litter. In particular, tourism in coastal tourist areas suffers with waste littering on the coast, as well as in the water. Therefore, substantial costs are required for the handling of marine litter in order to achieve sustainable development in the tourism sector. The introduction of an entrance fee as an economic tool is a feasible way to provide alternative financing, in addition to limited government funding. The objective of this study was to estimate tourists’ willingness to pay (WTP) for visiting a marine litter-free coastal attraction, and examine the factors affecting the WTP. A questionnaire was employed using a single-bound dichotomous choice method on Libong Island, Thailand, between September and December 2020. A logistic model was used to estimate the WTP of the 1655 respondents. The mean WTP obtained is THB 92.24 per person per visit (approximately USD 3). The expected benefit of charging an entrance fee is THB 27.52 million (USD 0.88 million) for 2019. The factors influencing WTP are bid amount, age, education, monthly income, marine litter perception, and environmentally responsible behaviors. Associated initiatives were recommended to achieve coastal destination sustainability, including regular clean-up operations at beaches, seagrass beds, and surrounding waters; the placement and maintenance of litter facilities; and the promotion of marine litter awareness and environmentally responsible behaviors.

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Section: Discussionmentioning

confidence: 95%

Section: Discussionmentioning

confidence: 99%

Are Tourists Willing to Pay for a Marine Litter-Free Coastal Attraction to Achieve Tourism Sustainability? Case Study of Libong Island, Thailand

Panwanitdumrong

Chen

2022

Sustainability

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“…Abundant studies that have applied the TPB model have demonstrated that attitudes, subjective norms and perceived behavioral control respectively positively influence travel intentions. For example, to explain the tourists' behavioral intention regarding coastal tourism in Thailand, Panwanitdumrong and Chen [40] highlighted that tourists' subjective norms, attitudes, and behavioral control occupy a positive leading role for tourists to construct environmentally friendly behavior. Wu [41] studied the behavioral intention of citizens in the cities of Changsha, Zhuhzou, and Xiangtan in China toward low-carbon tourism and found that attitude along with perceived behavioral control were the two most significant factors to heavily and positively influence low-carbon tourism motivation while the predictive power of subjective norm on the intention of tourists was relatively limited.…”

Section: The Relationships Between Subjective Norm Attitude Perceived...mentioning

confidence: 99%

Research on the Impact of Media Credibility on Risk Perception of COVID-19 and the Sustainable Travel Intention of Chinese Residents Based on an Extended TPB Model in the Post-Pandemic Context

Dang

2022

Sustainability

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This study is the first to examine the impact of media credibility on the sustainable travel intention of Chinese residents in the post-pandemic context. Specifically, the mechanisms by which media credibility influenced the sustainable travel intentions of Chinese residents through risk perception are studied. This study developed an extended theory of planned behavior (TPB) model and used a structural equation model (SEM) to analyze the 1219 valid samples received from online questionnaires. The results revealed that media credibility has a negative impact on risk perception of COVID-19 in the post-pandemic context. This suggested that trusted media, messages, and information sources can reduce the risk perception of COVID-19 when individuals contemplate travel. Risk perception negatively affects subjective norms, attitudes, and perceived behavioral control, while these three variables positively influence sustainable travel intention. Significantly, subjective norms have a stronger impact on the sustainable travel intention of Chinese residents than the remaining variables, demonstrating that, in a collective society, an individual’s intention to travel is more susceptible to influence by government sanctions as well as the unsupported opinions of their family and friends. This study makes up for the lack of focus on the media in sustainable tourism research and provides novel insights for future studies.

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“…A number of studies to date have extended the TPB to various contexts, including tourism and hospitality. Some examples include leisure activities [28], destination choice [29,30], festival visits [31], tourism information adoption (e.g., [32]), lodging [33], tourists' civilized behaviors [34] and environmental behaviors [24,35]. In the context of service, Shaaban and Maherr [36] have applied the TPB to predict the use of public transportation services.…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior

et al. 2021

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Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic.

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Investigating factors influencing tourists' environmentally responsible behavior with extended theory of planned behavior for coastal tourism in Thailand

Cited by 57 publications

References 55 publications

Are Tourists Willing to Pay for a Marine Litter-Free Coastal Attraction to Achieve Tourism Sustainability? Case Study of Libong Island, Thailand

Are Tourists Willing to Pay for a Marine Litter-Free Coastal Attraction to Achieve Tourism Sustainability? Case Study of Libong Island, Thailand

Research on the Impact of Media Credibility on Risk Perception of COVID-19 and the Sustainable Travel Intention of Chinese Residents Based on an Extended TPB Model in the Post-Pandemic Context

The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior

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