Investigating Influence of Moderators in Adopting Internet: Indian Seniors Perspective

Abstract

Present study identifies Indian seniors’ intention to use the internet and actual usage along with influence of age, gender, education and experience as moderators. This study proposes modifications in unified theory of acceptance and use of technology (UTAUT) model while adding education as moderators and also studied relationship between facilitating conditions (FC) and behavioural intention. The proposed research model was empirically tested by data collected from 371 Indian seniors above the age of 50 years through offline survey. The collected data were analysed using structural equation modelling (SEM) and multiple moderation analysis. The result revealed that performance expectancy (PE), effort expectancy (EE), subjective norm (SN), technology anxiety (TA) significantly influence elders’ behavioural intention (BI) to use and adopt internet except FC. Further BI resulted in actual system use which is also determined by FC. Actual system use is predicted by three variables: learning, place of access and health conditions. In this study only age and gender were emerged as moderators. Findings of the study have important implications particularly to understand determinants of Indian seniors’ intention to use the internet and actual usage along with influence of moderators.

Combining topic modeling and bibliometric analysis to understand the evolution of technological innovation adoption in the healthcare industry

“…(2019) and Kim et al. (2022) delve into the complexities of this aspect, where the protection of personal data managed by public operators takes center stage (Mukerjee et al. , 2020).…”

“…In the context of public organizations, with a specific focus on hospitals, the research investigates challenges related to the adoption of ATI, particularly considering the resistance to change among clinicians. Works by Hossain et al (2019) and Kim et al (2022) delve into the complexities of this aspect, where the protection of personal data managed by public operators takes center stage (Mukerjee et al, 2020). In this topic the perceived sense of trust and transparency emerges as central determinants in understanding the dynamics of technology adoption among both citizens and health professionals (Wei et al, 2022;Wu et al, 2021).…”

Elicitation Study Based on the Theory of Planned Behaviour that analyses the intention to Adopt Electronic Commerce in the Elderly

“…On the other hand, many authors have studied the adoption of technologies by older people through behavioural theories, such as the unified theory of acceptance and use of technology (UTAUT) version 1 or 2 (Soh et al, 2020;Mukerjee et al, 2020;Hsu & Peng, 2021;Hanif & Lallie, 2021;Su & Tong, 2021;Talukder et al, 2020;and Macedo, 2017). For instance, Mukerjee et al (2020) studied elders´ intention to incorporate internet use in India by using the UTAUT theory. They identified social influence as the prominent factor in influencing behavioural intention.…”