2021
DOI: 10.6007/ijarbss/v11-i2/8880
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Investigating Knowledge as a Possible Predictor of Purchase Intention among Muslims in Malaysia for Life Insurance and Takaful

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Cited by 4 publications
(11 citation statements)
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“…Hasil penelitian ini sejalan dengan penelitian dari (Raza et al, 2020) (Nasira et al, 2021) (Razak et al, 2018) menemukan bahwa sikap memengaruhi minat masyarakat muslim untuk mengadopsi asuransi syariah. Hasil penelitian ini berimplikasi bahwa perusahaan asuransi syariah perlu menyusun strategi prosmosi yang tepat guna meningkatkan sikap positif masyarakat.…”
Section: Sikap Terhadap Minat Mengadopsi Asuransi Syariahunclassified
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“…Hasil penelitian ini sejalan dengan penelitian dari (Raza et al, 2020) (Nasira et al, 2021) (Razak et al, 2018) menemukan bahwa sikap memengaruhi minat masyarakat muslim untuk mengadopsi asuransi syariah. Hasil penelitian ini berimplikasi bahwa perusahaan asuransi syariah perlu menyusun strategi prosmosi yang tepat guna meningkatkan sikap positif masyarakat.…”
Section: Sikap Terhadap Minat Mengadopsi Asuransi Syariahunclassified
“…Hasil penelitian ini berimplikasi bahwa perusahaan asuransi syariah perlu menyusun strategi prosmosi yang tepat guna meningkatkan sikap positif masyarakat. Selain itu, sikap masyarakat yang positif didapat dari pengetahuan dan kesadaran mereka akan adanya asuransi syariah itu sendiri (Parveen, 2021) (Nasira et al, 2021). Dengan demikian, sikap positif masyarakat terjadi karena adanya pengetahuan masyarkat akan asuransi syariah.…”
Section: Sikap Terhadap Minat Mengadopsi Asuransi Syariahunclassified
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“…More recently however, Masud et al (2021); Nasir et al (2021) decided to consider factors other than macroeconomic variables to study life insurance demand. Employing primary data from survey questionnaires, they have found that awareness, social norms (SN), perceived behavioral control, trust and consumer knowledge are the key underlying variables that can influence positive attitudes towards life insurance purchases and demand (Masud et al, 2021).…”
Section: Literature Review Demand For Life Insurancementioning
confidence: 99%
“…Employing primary data from survey questionnaires, they have found that awareness, social norms (SN), perceived behavioral control, trust and consumer knowledge are the key underlying variables that can influence positive attitudes towards life insurance purchases and demand (Masud et al, 2021). Meanwhile, Nasir et al (2021) focused on these same factors excluding trust under the Theory of Planned Behaviour. These research exercises provide a fresh perspective in examining life insurance demand from another angle which certainly enriches the literature.…”
Section: Literature Review Demand For Life Insurancementioning
confidence: 99%