Investigating Learners’ Viewing Behaviour inWatching a Designed Instructional Video

Abstract

The production and use of video in education has increased during recent years. However, most videos are not properly designed to enhance attention and learning. In this article, we report on the design of an instructional video based on existing multimedia learning principles as well as on film and video theory, and the result of an eye tracker study of students watching it. The eye tracker technology enables us to study objectively the effects of the design elements. We show that the design principles used in the production help viewers to focus on important aspects in the video.