“…In an initial interaction, the assessment of whether another person or organization, in general, can be trusted depends, generally speaking, on a permeating disposition to trust that develops through lifelong socialization. Once interaction with the trusted party takes place, this disposition is mitigated [2] Micro enterprises are key drivers of economic growth, providing employment, providing market linkages across various sectors, promoting innovation, reducing poverty and contributing to GDP in both developed and developing countries [3] This contributes to the low prevalence of new venture creation, low graduation rates and ultimately the high failure rate among microenterprises [4].…”