“…2021), evaluated eye movements, they are small, fast, and accurate jumps subjected to both voluntary and involuntary control, in charge of achieving a change of target, to notice different stimuli, as well as to focus on one of them to distinguish properties such as shape, color, measure, location and distance (Gutiérrez 2019). Likewise, nine of the studies measured the fixation variable since it allows to measure the fixation Proceedings of the International Conference on Industrial Engineering and Operations Management Istanbul, Turkey, March 7-10, 2022 on a moving target and provides information on the stimuli that are of most interest to the participant and the total number of fixations in the scene (Kymble and Hyatt 2019; Corrigan et al 2020;Kaiser et al 2019;Milanak et al 2018;Reinhard et al 2017;Powers et al 2019;Lakshman et al 2020;Kuester et al 2020;Lazarov et al 2021). In addition, this variable is associated with certain brain areas responsible for processing the information of an object towards which an observer directs the gaze (Gutierrez 2019).…”