Investigating Quality Perceptions of International Services by Chinese Consumers

Abstract

Consumers are known to use the country-of-origin (COO) of a product to infer the quality of products. Products of technologically advanced countries such as the US and Germany are known to enjoy positive country-of-origin effects. Conversely, products made in the developing countries typically suffer from negative COO effect. While this influence of COO is widely recognized for products, the same cannot be said about services. Only a handful of studies have empirically investigated the relationship between COO and perceived service quality. Additionally, most of these studies in this research paradigm, are undertaken in developed markets; hence their findings cannot be extrapolated to the newly industrialized countries (NIC) that offer tremendous market potential for global services. It has, therefore, become imperative for multinational companies to understand if and how consumers in the major NICs use COO and other cues to infer service quality. This insight is critical in developing effective pricing and promotion strategies for these markets.Using data collected from consumers in Beijing in the Peoples Republic of China, we demonstrate significant COO effect on two service categories: hotels and restaurants. We also highlight how these research findings will help managerial decisions about pricing and promotion.

A systematic review of responsiveness to develop future research agenda: a TCCM and bibliometric analysis

“…Apparel Industry (Choi et al, 2013); (Zhang et al, 2011) Banking Industry (Song et al, 2019) Service Industry (Bandyopadhyay, 2016) Manufacturing Industry (Wei and Wang, 2011) Fashion Industry (Choi et al, 2013 (Adivar et al, 2019;Fatima et al, 2018); variance analysis (Cannella et al, 2018) and numerical analysis (Fossen and Schweidel, 2019). Researchers were able to unveil the complicated trade-offs of responsiveness with its antecedents through statistical analysis.…”