“…Besides, the two manufacturers produce substitutable products for the end market. Following the existing literature (Wadecki et al.,
2012; Fang and Shou,
2015; Shen et al.,
2020; Zhu et al.,
2020; Ziari et al.,
2022), we suppose that the two manufacturers are engaged in Cournot competition, wherein the market‐clearing prices satisfy
. Here, the indexes
are in
and
;
measures the market potential;
measures the competition intensity; and
represents the order quantity of manufacturer
.…”