“…Attitude towards digital piracy is the key factor in influencing consumers’ intention to pirate digital product. This confirms previous empirical findings in several other developing countries, such as Barbados (Alleyne, Soleyn, & Harris, ), China (Chan & Lai, ; Chan et al, ; Wang et al, ; Yoon, ), Jordan (Aleassa et al, ), Indonesia (Arli et al, ; Casidy et al, ), Israel (Shoham, Ruvio, & Davidow, ) and Turkey (Akbulut, ). In terms of the determinants of consumer attitude towards digital piracy, deterrence theory seems to have a potential for the Indonesian context.…”