“…The results suggest that there is room for improvements at both firm-level and country-wide levels. From a managerial point of view, firms should reassess their input management relationship, specifically, developing supplier relationships, generating economies of scale, and en- Structurally, the results show that there is a need for a long-term strategy of the industry, which calls for the design of policies that allow firms to penetrate new markets (exports) and boost the value of their product in the international competitive scenario, which is in line with the findings of Canello & Vidoli (2020). These policies should consider the specificities of firms within the industry (due to high heterogeneity) since firms benefit differently from support policies according to their characteristics (Náglova & Pechrová, 2019), such as the wine region where they are located (Canello & Vidoli, 2020).…”