Investigating Sport Tourists’ perceived Attributes of Muay Thai, Event Satisfaction and Behavioural Intentions of Attending Future Events

Sport Tourists’ Preferred Event Attributes and Motives: A Case of Sepak Takraw, Malaysia

“…The profile of respondents shows that only 29.11% were foreign sports tourists. This is in line with previous studies showing small-scale sports events involve a great number of host event communities compared with mega sports events (e.g., Higham, 1999; Popa et al, 2017; Yusof et al, 2010). Findings show that foreign sports tourists also spent seven times more for their trip to Sabah State, compared with the domestic group.…”

“…However, the most important event attributes to domestic sports tourists were game attractiveness and sports facility, while “physical contact” and “game attributes” were most prominent to foreign sports tourists. A number of studies argue “game attributes” (Bernthal & Graham, 2003; Byon et al, 2010; Zhang et al, 1997), “sports facilities” (Greenwell et al, 2002; King, 1999) and “physical contact” are important factors on different smaller sports events (Ferreira & Armstrong, 2004; Popa et al, 2017).…”

“…The measurements used for motives and event attributes were borrowed and adopted from Wann (1995) Sports Fan Motivation Scale (SFMS) and Ferreira and Armstrong (2004) study. These measurements have been widely tested and are reliable instruments (e.g., Motlagh, 2013; Popa et al, 2015; Wasserberg, 2009; Yusof et al, 2010).…”

“…Hinch and Higham (1999) indicate that newspapers’ sponsored promotions and advertisements were mostly used for Rugby League. Popa et al (2015) found sports tourists are often informed about the event at their home or office by mass communication, electronic information, and word of mouth. Yusof et al (2012) suggest that the word of mouth from relatives and friends are important sources for sports tourists.…”

Destination Image, Sport Event Quality, and Behavioral Intentions: The Cases of Three World Sambo Championships

“…More specifically, indicators of behavioral intentions in tourism context are related to attitudes toward visiting destination, destination image, satisfaction with the destination, and past behavior (Chen & Tsai, 2007; Kaplanidou & Gibson, 2010; Lam & Hsu, 2006; Milman & Pizam, 1995; Petrick, 2004). Based on the previous research related to behavioral intentions in sport tourism, it is clear that the attitudes toward event participation mediated the impact of satisfaction and destination image on intention (Kaplanidou & Gibson, 2010; Kaplanidou & Vogt, 2007; Popa, Yusof, & Kim Geok, 2017). This suggests that attitudes and satisfaction are significant predictors of a participant’s intention to revisit some event again.…”