PurposeThis paper examines the factors influencing the adoption of Quality 4.0 technologies by quality professionals. The study evaluates perceived usefulness, perceived ease of use, attitude towards use, and intention to use new technologies.Design/methodology/approachThe research involves a literature review, identification of latent variables derived from the Technology Acceptance Model (TAM), and a survey conducted among 200 quality professionals in the high-tech sector using computer-assisted web interviews.FindingsThe study elucidates the attitudes and intentions of high-tech industry employees towards adopting Quality 4.0 technologies. The primary conclusion drawn is that the predominant factor shaping the attitude of quality professionals towards new technologies is their confidence in their ability to effectively engage with these technologies rather than solely the perceived usefulness of such technologies to themselves or their organization.Research limitations/implicationsThis study is subject to certain limitations. Firstly, it focuses on five variables identified in the TAM model, potentially overlooking other pertinent factors that could provide a more comprehensive understanding. Secondly, the analysis of Quality 4.0 technologies is presented in a generalized manner, possibly resulting in nuanced differences if each specific technology were examined individually.Originality/valueThis article fills a gap in the literature by identifying the factors influencing quality professionals' adoption of Quality 4.0 technologies and delineating the relationships between these factors.