This paper presents a general technical characteristics of autonomous buildings - earthship, an analysis of the results of surveys of the public's knowledge and perception of this construction technology compared to the studies presented in the literature, and the development of a SWOT matrix and its analysis in the context of the development and dissemination of the construction of autonomous buildings. The results show that this idea, in light of its drawbacks and the threats in the surroundings, is not able to gain a large number of customers and survive in its classical form. However, it was found that this technology is a possibility for proponents of living in harmony with nature and unusual architectural and technological solutions.