2020
DOI: 10.1007/s12525-020-00426-3
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Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis

Abstract: Digitalization is increasingly and broadly impacting on companies throughout all industries. To cope with digital transformation, organizations need specific IT skills and often face a bottleneck between required and existing capabilities. Thus, organizations revert to support from IT consultants. However, such collaborations need to create value so as to make client organizations futureproof in the long term. We therefore need a better understanding of how value is created in IT consulting projects. We build … Show more

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Cited by 12 publications
(10 citation statements)
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References 152 publications
(187 reference statements)
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“…Our findings are expected to reflect how these two distinctive features can combine to enhance our understanding of attitudes and MCU. Therefore, this study helps to reflect new features and periodic changes ready to be adopted by innovative consumers, especially with high TE, which are not captured in previous studies (Oesterle et al 2020;Zhang et al 2012). It also consolidates the personality-value-attitude-behavior framework (Fishbein and Ajzen, 2010;Ajzen and Fishbein 2000) to improve our knowledge for innovative behaviors such as MCU.…”
Section: Theoretical Implicationsmentioning
confidence: 68%
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“…Our findings are expected to reflect how these two distinctive features can combine to enhance our understanding of attitudes and MCU. Therefore, this study helps to reflect new features and periodic changes ready to be adopted by innovative consumers, especially with high TE, which are not captured in previous studies (Oesterle et al 2020;Zhang et al 2012). It also consolidates the personality-value-attitude-behavior framework (Fishbein and Ajzen, 2010;Ajzen and Fishbein 2000) to improve our knowledge for innovative behaviors such as MCU.…”
Section: Theoretical Implicationsmentioning
confidence: 68%
“…Online purchasing expertise is also one of the few constructs used as a moderator in recent EC studies but is a relatively underexplored construct in MCU (Wu et al 2016). In addition, TE is suggested to moderate the effect of innovativeness on the co-creation of IT consultant service value and improve customer relationship quality (Oesterle et al 2020). However, the combination of whether and how CI (Kalinic and Marinkovic 2015;Kaushik and Rahman 2015;Lu 2014) and TE (Bransford et al 2000) influence attitudes and MCU are, to our knowledge, not explored in the previous MC literature.…”
Section: Introductionmentioning
confidence: 94%
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“…This creates an emerging “digital divide” among large and small consulting companies engaging with advanced digital projects, such as in the I4.0 setting. Thus, small consulting firms are called upon for developing new skills and know-how both on the business and on the IT side (Bensberg et al , 2019; Oesterle et al , 2020; Benitez et al , 2021) to provide I4.0 solutions for their customers, which are often small and medium sized enterprises (SMEs) with limited technological and organizational resources. SMEs tend to involve small – rather than large – consulting firms in digitalization projects, as they offer more customized solutions and adequate assistance in terms of training and continuous feedback.…”
Section: Introductionmentioning
confidence: 99%