Investigating the determinants of consumers’ sustainable purchase behaviour

Joshi, Yatish; Rahman, Zillur

doi:10.1016/j.spc.2017.02.002

Cited by 155 publications

(132 citation statements)

References 55 publications

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“…It is therefore necessary to work towards identifying these variables and design scales to measure them. In this context, there is very recent literature that states that the endogenous variable must also be researched as an exogenous variable that in turn influences it, since there is evidence that the sustainable consumption behavior of consumers, for example, may be the result of their own sustainable purchasing experiences in the past, leading to new intentions to make sustainable purchases [50]. In other aspects, this study also has a limitation because it does not handle the stratified sample of demographic variables (gender, age and level of studies).…”

Section: Discussionmentioning

confidence: 99%

Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid

2018

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This paper defines the social factors that determine sustainable behavior and identifies the elements that promote such behavior. These factors are external from the individual and causal regarding sustainable behavior, an area that receives little attention in literature. It uses a theoretical model, based on existing research, which is tested through a questionnaire with 26 indicators adapted to the Spanish context. In an initial analysis, this model proposed, as determining social factors in the CCS, aspects such as government action, social pressure, influence of the social environment, demographic variables (age, gender, education level), education and information, and market conditions. Finally, it was concluded that 43.4% of the variance of the endogenous latent variable (SCC) can be explained only by three exogenous latent constructions: environmental influences (in particular the influence of family and friends, as well as that generated by cultural factors such as traditions), education and information (specifically related to information on sustainability and the effects of personal consumption on the environment), and market conditions (referring to the positive perception of sustainable products by consumers, including their willingness to pay higher prices than those of conventional products). The rest of the exogenous variables did not have a significant relationship with the endogenous variable. These results are very useful for government institutions, companies that operate in the sector and pro-environmental and pro-social groups, that knowing what motivates people to adopt this form of behavior can design relevant strategies to get positive answers about the environment, the economy and the society.

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Section: Discussionmentioning

confidence: 99%

Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid

2018

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“…This finding implies that an individual's ASC is shaped through the individual's cognitive assessment of the significance of sustainable consumption practices (Chan, ). While displaying sustainable consumption behaviour, people are in all likelihood going to make subjective judgement (Joshi & Rahman, ).…”

Section: Discussionmentioning

confidence: 99%

“…These implications can be extended to other young consumer segments as previous studies have suggested that the young consumer segment is a relatively more homogeneous group and possess uniform consumption habits (Kjeldgaard & Askegaard, ). However, these findings cannot be extended to other age groups because young buyers differ from elderly people in thinking, habit, and attitude (Joshi & Rahman, )…”

Section: Discussionmentioning

confidence: 99%

“…Joshi and Rahman (, p. 7) defined ASC as the “consumer's cognitive evaluation of sustainable consumption behaviour, it includes consumer attitude towards green and fair purchasing”. Attitudes influence intentions and consequently behaviour (Ajzen, ; Zhao et al, ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…As prior research has mixed observations, further research is essential to examine this relationship. Further, some of the prior studies have also suggested the need to study the impact of attitude on SCI (Joshi & Rahman, ; Zhao et al, ). Thus we propose:H2 Consumers attitude towards sustainable consumption has a positive impact on their sustainable consumption intention.…”

Section: Literature Reviewmentioning

confidence: 99%

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Modelling the predictors of young consumers' sustainable consumption intention

Joshi

Sangroya

Srivastava

et al. 2019

J of Philanthropy and Mktg

Self Cite

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Sustainable consumption refers to consumers' socially and environmentally responsible consumption practices. The present study is the first to investigate possible individual, behavioural, and situational factors that predict sustainable consumption intention among young consumers in India. A survey was carried out on 325 young consumers. Structural equation modelling was applied to check the extent to which the considered variables predicted sustainable consumption. The results determined drive for environmental responsibility, subjective norm, and attitude towards sustainable consumption as key predictors of consumers' sustainable consumption intention. The paper offers a better understanding of the main predictors of consumers' sustainable consumption intention. Such understanding may enable managers to design effective marketing strategies to encourage sustainable consumption intention and behaviour.

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How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly

Chao,

2023

Bus Strat Env

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Circular economy products are one of the solutions that can help solve the current environmental crisis and consequently achieve environmental sustainability. The theory of planned behavior (TPB) is the most important social psychological theory to explain individual purchasing behavior. However, the theory lacks a consideration of emotions, green altruism, and other factors. In order to address the research gap, this study proposes and tests a new theoretical model that incorporates variables such as emotions, green altruism, and the willingness to be environmentally friendly (WEF) into its extended model based on the TPB framework, in order to investigate the determinants that have an effect on Taiwanese consumers' purchase intention toward circular economy products. This study also uses multi‐group analysis (MGA) to analyze the moderating effects of WEF on its new theoretical model. It collected data from 387 Taiwanese consumers and analyzed the data using partial least squares (PLS). The research results showed (1) emotions, attitudes, green altruism, and perceived behavior control have a positive effect on consumer purchase intention toward circular economy products; (2) emotions have a positive effect on attitudes, green altruism, subjective norms, and perceived behavior control; and (3) groups with different levels of WEF have significant differences on consumer purchase intention toward circular economy products, in terms of emotions, attitudes, and green altruism. The results of this study can provide a reference for manufacturers and public policy makers to understand how consumers' emotions and green altruism can affect the decision‐making process to making purchase of circular economy products.

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Investigating the determinants of consumers’ sustainable purchase behaviour

Cited by 155 publications

References 55 publications

Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid

Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid

Modelling the predictors of young consumers' sustainable consumption intention

How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly

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