“…Green innovation has become a powerful competitive tool because customers are now concerned about the environment and seek environmentally friendly products (Chen & Chang, 2012). TRFS attributes (Saif, Khattak, & Khan, 2016;Shah, Saif, Khan, & Khan, 2022) are important characteristics in determining the personality traits (Naveed , employees behavior during the job insecurity (Naveed Saif & Khan, 2020) (Naveed Saif, Khan, Shaheen, & Bangash, 2020), QM practices (Naveed Saif, Khan, Ali, & Wadood, 2019), (Naveed Saif, Ali, Shaheen, & Ayaz, 2022), commitment , performance appraisal (Naseeb, Saif, Khan, Khan, & Afaq, 2019) and librarian , and customer loyalty (Saif, Khan, Khan, & Adnan, 2022).…”