Investigating the effect of relationships among studies in the context of research methodology on predicting the results of hypotheses

Abstract

This study aims to investigate the effect of relationships among 25 studies conducted in Türkiye based on research methodology on predicting the results of the hypothesis regarding the effect of service quality dimensions on satisfaction. In the selected studies, the effects of tangibility, reliability, responsiveness, assurance and empathy, which are the dimensions of service quality, on satisfaction and the effects of service quality dimensions together on satisfaction were examined. UCINET 6.0 program was used for analysis. Google Scholar database was used to access the studies. Twenty-five articles conducted in Türkiye were selected. A separate content analysis was conducted for each study accessed. It was determined that the studies considered had too many relationships with each other depending on the sample size, and this negatively affected the prediction of acceptance or rejection of the hypotheses regarding the effect of tangibility on satisfaction. Considering the analysis technique, it was seen that most studies had a high relationship with each other and that this high relationship positively affected the acceptance or rejection prediction of the study hypotheses addressing the effect of tangibility on satisfaction. Whether or not similar sample sizes, similar analyses, and similar scales were used did not affect predicting the results of the hypotheses addressing the effect of reliability, responsiveness, assurance, and empathy on satisfaction.