2022
DOI: 10.5281/zenodo.6579983
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Investigating the Impact of Ad Characteristics on Social Media Ad Effectiveness in Egypt: Online Customer Engagement as a Mediator

Mohamed Abdelazim Abo El-Naga
1
,
Marwa Tarek Abd El Azeem
2
,
Rana Wagdi Abdel-moneam
3
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