2023
DOI: 10.1108/ijebr-02-2023-0222
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Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours

Wei Hutchinson,
Elmira Djafarova,
Shaofeng Liu
et al.

Abstract: PurposeDespite entrepreneurial linguistic style gaining increased attention in entrepreneurship studies, the field for digital vlogger entrepreneurs still lacks a comprehensive understanding of how linguistic patterns enhance audiences attitude and behaviour. This study aims to propose a conceptual model of “language-mental imagery-attitude-behaviour model” that leads to the examination of rich sensory language style of food travel vlogger entrepreneurs and its persuasive effect on audiences' attitude and beha… Show more

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